![]() Use paragraphs made up of one or two sentences.People want to read an email easily, without struggling with technical jargon and marketing fluff. Try to make your content pleasing on the eye. Remember, you are dealing with a busy person who will decide on the usefulness of your email within seconds. Keep the language simple and the content valuable.Long story short, your email should be concise and scannable. If you don’t find it quickly enough, you go straight back into your inbox. You expect to find an answer to a question, some useful advice, an offer, or, ultimately, a solution. Put yourself behind your recipient's eyes for a second. Your email recipient needs to receive a specific valuable piece of information and doesn’t want to read a lengthy email to find it. Eye-tracking studies have found that the majority of people read online content in an ‘F’ pattern (Source: Nielsen Norman Group). There is one very simple reason for this quite a depressing fact… scanning. The first thought that appears in your mind is like: “20%? Is this some kind of joke? I’ve spent hours crafting a perfectly worded email only to have four-fifths of it ignored?!”. ![]() On average, a user only reads 20% of the content on your page (Source: Nielsen Norman Group). Follow the saucy C&S rule for your email body format Including the person's name in an email is a crucial way to get their attention. This greeting also sounds abrupt it lacks the customization that is necessary to grab a recipient’s attention. ![]() ![]() Then when you tack on the exclamation point, it just gets annoying. Why should they be interested in what you have to say? Plus, this salutation tells the recipient that you have no idea who they are. In fact, all the “Dear…” sounds old-fashioned as well. The recipient might think, "Well, this doesn't concern me. This is a cold and impersonal way to start an email message. Although it’s neutral and simple, it can’t go wrong. Never exceed 7 words in your subject line. Describe concisely what’s waiting for the recipient inside your email, and keep mobile users in mind. He explains "It helps the subject line stand out, and it makes the communication less formal"Ĭlear and concise is key to generating the perfect subject line.
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